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Rebecca Contreras

Rebecca Contreras is the co-founder of LaunchPad, the founder of Girls of Legacy, and living proof that where you begin does not determine where you can go. She is also a CEO, bestselling author, film executive producer, keynote speaker, and former White House executive. The role she holds closest never appears on a business card: someone who believes in young people before they believe in themselves.

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Her story did not begin in boardrooms or the White House. It began in a small Texas border town marked by poverty, instability, and adversity.

As a young woman, Rebecca became a teenage mother, dropped out of high school, and faced circumstances that could easily have defined the rest of her life. Instead, they became the catalyst for a different future. Armed with determination, faith, and an unwavering belief that her story was not over, she earned her GED and began rebuilding her life one decision at a time.
 

Her first opportunity came through a welfare-to-work program at the Texas State Treasury, where she landed a job working for Texas icon Ann Richards. There was no master plan, only a commitment to keep learning, keep growing, and never stop moving forward. Along the way, Rebecca sought out mentors, embraced personal responsibility, and built the discipline that became the foundation for everything that followed. Her mentors didn’t make her choices for her. They helped her see what was possible once she made them.
 

That journey led to senior leadership roles for Texas Governor George W. Bush. From there she was appointed to the White House as Special Assistant to the President and Associate Director of Presidential Personnel. She later served as Deputy Assistant Secretary and Chief Human Capital Officer at the U.S. Department of the Treasury. After more than fifteen years of public service, she founded AvantGarde LLC in 2011, an award-winning national consulting firm she still leads as President and CEO.
 

Through all of it, Rebecca never forgot who opened doors for her, or how many young people never get that chance.
 

Why LaunchPad Exists

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Rebecca and her husband, David, co-founded LaunchPad, a nonprofit in Austin, Texas, dedicated to serving underserved youth and families. LaunchPad exists to give the next generation what once changed everything for Rebecca: opportunity, mentorship, encouragement, and someone willing to see their potential before they can see it themselves.

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Rebecca believes leadership is not reserved for people with power, status, or influence. It begins the moment someone decides to take ownership of their life, their choices, and their future. As a Latina leader who once faced the same odds many LaunchPad students face today, she knows that a single relationship or a single opportunity can change the direction of an entire family.

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Girls of Legacy

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Rebecca also founded Girls of Legacy, an initiative that mentors, encourages, and equips young women to become confident, purpose-driven leaders. Through mentorship, community, and scholarships, Girls of Legacy helps girls see that their circumstances are not their limits. Over the past five years, Girls of Legacy has awarded more than $200,000 in scholarships to girls attending Title I schools across Texas.

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Every scholarship represents more than financial support. It tells a young woman that someone believes in her future, and that her story, like Rebecca’s, is not over.

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The Story Behind the Mission

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Rebecca shares her journey in her Amazon bestselling memoir, Lost Girl. It is the story of overcoming poverty, shame, and self-doubt to build a life of meaning, faith, service, and success. The story will reach new audiences through the Lost Girl film adaptation, targeted for 2028, for which Rebecca serves as Executive Producer. In her speaking, writing, and advocacy, she carries the same message she brings to every LaunchPad student: your circumstances, failures, labels, and past experiences do not get to define you.

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Her signature message reminds audiences that even the smallest light can shine brightest in the darkest places. At LaunchPad, those lights are the students and families who walk through our doors.

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A woman of deep faith, Rebecca believes our greatest challenges often become the preparation for our greatest calling. For her, that calling is paying forward the investment others once made in her.

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Join the Mission

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You can mentor a student, fund a scholarship, or partner with LaunchPad in the community. Any of these makes you part of the same kind of turning point that changed Rebecca’s life. Her mission remains the same: to help young people recognize that they are not defined by where they started, but by the courage they have to become who they were created to be.

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Your story is not over. Neither is theirs.

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Partner With Us.

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Awards & Recognition

Services & Appointments

Awards & Recognition

From public service to business leadership to community impact, Rebecca’s work has been recognized by organizations across the country. Each award reflects the same conviction: success matters most when it opens doors for others.

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Services & Appointments

  • Commissioner, Texas Racing Commission (appointed by Governor Greg Abbott)

  • National Women’s Business Council (presidential board)

  • U.S. Military Academy at West Point Board of Visitors (presidential board)

  • Co-Founder, LaunchPad

  • Founder, Girls of Legacy

Awards & Recognition

2026

Texanae Award – She Leads Texas

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2025

Entrepreneurial Women of Impact Award – Women's President Organization (WPO) & Women Elevating Women (WEW) 

Entrepreneur of the Year, Austin – LATINA Style 

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2024

El Paso In Austin Trailblazer Award

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2023

Austin Businesswoman of the Year Award - CAHCC Celebrando Gala

Small Business Administration of Texas District Legacy Award

Small Business Person of the Year 2023, Texas District – U.S. Small Business Association (SBA)

Lost Girl by Rebecca Contreras becomes #1 best seller on Amazon across 4 categories including Women’s Studies History and Non-Profit Management & Leadership

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2022

Gold Stevie Award, Best Female Entrepreneur – Women in Business

Silver Stevie Award, Woman of the Year – Women in Business

AvantGarde listed #11 on the Austin Business Journal's Women-Owned Businesses List 2022

AvantGarde listed #6 on the Austin Business Journal's Ethnic Minority-Owned Businesses List 2022

In March 2022 in conjunction with Women’s History month after over 700 nominations received, Rebecca won KXAN's Texas Remarkable Woman of the year. 

 

2021

Stevie Silver Award for Minority-Owned Business of the Year - American Business Awards

Best CEO award nomination - Austin Business Journal

Governor Greg Abbott, in conjunction with the Texas Small Business Summit, honored Rebecca with the Texas Latina Entrepreneurial Excellence Award

Rebecca was also appointed in September 2021 by Governor Greg Abbott as a Commissioner on the Texas Racing Commission where she will serve a three-year term

 

Past Awards

AG Wins #11 Women-Owned Businesses on Austin Business Journal Top 50 List 2020

AG Wins #7 Ethnic Minority-Owned Businesses on Austin Business Journal Top 50 List 2020

Women in Enterprise - Women Enterprising Magazine 

Women 2 Watch for 2019 - the Women President’s Organization in New York City

From 2018-2019, AG CEO Rebecca Contreras served as Chair of the NWBC’s Access to Capital Subcommittee

AvantGarde was recognized during National Small Business Week with Texas District Award for Women Small Business of the Year and Minority Contractor of the Year for 2018 from the -Minority Enterprise Development Consortium, Department of Commerce, San Antonio Texas

MED Week 2017 Minority Federal Contractor Award TX

Texas Women Profiles in Power 2017

Latina Entrepreneurial Excellence Award 2015

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